FIS has launched its Digital Trading Storefront, enabling banks, brokers, and fund managers to offer a customizable digital trading experience with real-time execution and enhanced personalization.
The new Digital Trading Storefront is built on FIS’s Cross-Asset Trading and Risk Platform.
The new tool supports both buy-side and sell-side strategies while helping firms manage trading volumes and mitigate regulatory compliance risks.
Payment, banking, and investment systems provider FIS unveiled its Digital Trading Storefront today. The new tool enables banks, brokers, market makers, and fund managers to offer their customers a new digital trading experience.
The new Digital Trading Storefront builds upon FIS’ existing Cross-Asset Trading and Risk Platform. Formerly known as Front Arena, FIS Cross-Asset Trading and Risk Platform helps firms enter new markets quickly and support strategies for both the buy side and sell side. FIS’ Digital Trading Storefront enhances this by offering a suite of digital tools that allow for personalization and real-time trade execution.
Firms can customize their Digital Trading Storefront by integrating their own front or back-end components, and tailoring the design and customer experience to suit their brand. The platform facilitates more accessible trading in real-time, while helping mitigate regulatory compliance risk with APIs. When firms move their cross-asset trading platforms into the digital platform, they are better able to manage trading volumes at scale.
“Providing a competitive digital trading experience has become crucial for financial institutions who want to help customers be smarter when putting their money to work,” said FIS President, Capital Markets Nasser Khodri. “With this launch, FIS is unlocking financial technology that enables banks, broker dealers and wealth managers worldwide to deliver more modern experiences to their customers when their money is at work.”
FIS was founded in 1968. Headquartered in Florida, the firm offers a wide range of products and tools for its 15,000 clients across the globe, processing $50 trillion annually. In addition to wealth management tools, FIS also offers payment capabilities, risk management tools, customer communications products, and more.
In recent months, FIS has expanded its reach in the fintech and banking sectors through new offerings and partnerships. In July, FIS teamed up with Lendio, a fintech known for its lending technology, to launch a new SMB Digital Lending solution to support SMBs in need of financing. In August, Commerce Bank selected FIS to implement a loyalty program management platform.
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