Lemonade is expanding further into the U.K. market, making buildings and contents insurance products available to U.K. residents.
Lemonade originally launched in the U.K. in October 2022 via a partnership with British insurance company Aviva.
With today’s launch, U.K. homeowners can receive instant coverage from £14 a month.
Digital insurance company Lemonade announced further expansion into the U.K. market today. The New York-based company is making its buildings and contents insurance products available for U.K. users.
Lemonade originally launched in the U.K. in October 2022 as a Prudential Regulation Authority-licensed carrier. Since then, the company reports that the region is among its fastest growing markets. Today’s launch will expand the company’s home insurance offerings, allowing U.K. homeowners to purchase further coverage for their home and belongings. Lemonade expects the new launch will help continue its growth in the U.K.
“The U.K. has proven to be an exciting market for us with a large digitally-savvy population who appreciate an easy, personalized experience,” said Lemonade CEO and Co-Founder Daniel Schreiber. “Growing our home insurance offerings this quickly is a tribute to our incredible team and our thriving partnership with Aviva.”
The new insurance offering will enable U.K. homeowners to receive instant coverage from £14 a month. The insurance includes base coverage, which covers rebuilding costs, temporary accommodation, and civil and property liability; as well as flexible contents coverage of up to £100,000. Depending on their needs, users also have the option to select from a list of add-on coverage options, including home emergency, accidental damage, theft and loss, and legal protection.
Lemonade’s U.K. operations are made possible through a partnership with Aviva, a British multinational insurance company that counts about 19 million customers across the U.K., Ireland, and Canada.
“We’re excited to expand our partnership with Lemonade in the U.K., building on our first product launch in 2022,” said Aviva MD Partnerships and Transformation, Personal Insurance Jon Marsh. “Aviva and Lemonade share common values and by working together we can create compelling new propositions and experiences for customers.”
Founded in 2015, Lemonade is a public company listed on the New York Stock Exchange under the ticker LMND. The company has a market capitalization of $1.59 billion. In addition to its renters and homeowners insurance products, the company also offers pet, life, and car insurance.
Photo by Rafael Garcin on Unsplash
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